INDIA’S LEADING GLOBAL PATHOLOGY LAB

THE CHALLENGE

Spreading awareness amongst
consumers
Lead in a highly competitive market
without fighting the price war

THE SOLUTION

OUR APPROACH

BE HEALTHY. BE HAPPY.

Metropolis leveraged days of medical importance
to build conversations and spread awareness

3 ACTIVITIES


Social Media

Impressions:

1,20,03,577

Engagements:

10,45,693

 

Reach:

64,18,368

Video Views:

12,04,875


Display

Impressions:

53,13,151

Clicks:

23,086

 

Visits:

15,796

 

Ola Integration

Impressions:

13,75,062

Clicks:

36,538


IVR activity:

Reach:

50,000 consumers

Success Rate:

40%


3 ACTIVITIES

ONE MESSAGE

BE HEALTHY. BE HAPPY.

We educated consumers that
Awareness helps early detection which helps prevention or cure at an early stage.